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Webinars for Small Businesses

The SBDC at Yavapai College offers these powerful on demand pre-recorded webinar videos to all business owners, including self-employed, sole proprietors, and independent contractors. Get immediate access to the webinars by clicking on the ones important to you.

Marketing webinars


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How to Market Your Business Online with 3 Free Tools

Learn how to use 3, free online tools to gain exposure for your local business. This class will cover how to come up in Google search when someone searches for what you have to offer "near me", and increase your Facebook reach despite their algorithm, Leverage User Generated Content — getting your customers to promote for you

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Create Great Content Using Canva

In today's digital world, business owners need to create consistent and attractive content for a strong online presence. While we aren't all graphic designers and digital artists, there are tools that can help us strengthen our brand and tell a better story for our business.

You will learn how to: Use Canva's templates and design tools / Create brand-specific digital designs using your own photographs, logo, and color palate / Create consistent messages across all platforms / Design appealing digital media posts in line with your brand and industry

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Marketing with social media

Your online presence goes beyond a website and a Google profile. Social media plays a big part. During this webinar, you will gain insights into which platforms to use based on your ideal customer, and how to create content that attracts engagement.

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Putting it all together

Quick Start Marketing and Selling Concepts

To give business owners and managers an introduction to key principles in Marketing and Sales to help them understand their market and their customers so they can grow their businesses. The key questions is: Why will the customer buy?

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How to Best Use Social Media for Restaurants

Strengthen your brand and your story as a small business.

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Leading with Core Values

Learn how organizational values can bolster a business through tough times and hard decisions.

Expect to leave this workshop with a set of defined personal/professional values and a readiness to deploy them in your business.

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Social Media Marketing: Design, Content & Holiday Readiness

This webinar will focus more on intermediate topics around design and content. This includes how to use third party design tools like Canva, how to take advantage of your phones amazing camera and how to use video (and Instagram Stories).

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Strategies for Success: Best Practices on Using Digital Media for Webinars and Meetings

Human connection and trust Is crucial to successful business. Learn how to repurpose what you know to be and feel more human over video calls, in webinars and more.

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Social Media in a Small Community

Join us to learn how to make social media work for your small business! Social media has the potential to change how you market and engage with your customers, whether you are just beginning on social media and want to learn where to start, or more advanced and want to learn how to take your social media marketing further.

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Strategies for Success

Strategies for Success: Customer Service in a Time of Crisis

Excellent customer service will set your business apart from others. This webinar will focus on basic customer service skills such as communication, enthusiasm, empathy and knowledge and how to train your staff in these critical skills. The webinar will also provide strategies for dealing with conflict and difficult situations.

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Strategies for Success

Strategies for Success: Engaging Your Fan Base About Safety

Join the Sedona Chamber and the Yavapai College SBDC as we share some innovative ways businesses around the US are connecting with customers and fans to serve them in safe and convenient ways. We will also share seven actions you can take to emotionally connect with your customers, fans, and staff based on data from McKinsey & Co.

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Kelly O'Brien

Strategies for Success: Stepping Up Your Marketing Game

The business advisors with Yavapai SBDC will be sharing ideas and resources for you to grow your business. This will be an interactive online session giving you time to work on key decision sheets to create a marketing plan of action.

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Content and Blogging

How to Boost Your Site's Profile with Content and Blogging

When it comes to getting potential customers to your website, few things are as powerful as search engines. In this 1-hour session, we will teach you how to write better blog posts and add content to improve your search engine rankings. Presented by Daniel Hickey, Founder of Hickey Marketing Group

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Business webinars


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Understanding AZ Paid Sick Leave

 

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World Class Customer Service Training by Gary Glenn

Specializing in Customer Service, Sales and Management Training for over THREE decades, Gary Glenn is an Experienced Professional Trainer who has a thorough understanding of Your Sales process, having trained many thousands of people in a wide variety of industries the world over.

Gary will present a program for you and your team that have an immediate impact and a lasting effect.

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Employment Laws from Hiring to Firing

Join as we explore laws that are triggered during each stage of employment: recruiting, hiring, paying, managing, and dismissing people.

This seminar will help you to identify possible employment landmines, so you can seek assistance.

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Regional Sustainability Opportunities

Join as we explore what sustainability means, what local businesses are doing to be more sustainable, and how it can help your business in this changing economy.

You’ll hear from local economic development leaders as well as resource experts.

We will answer these questions: Why does sustainability matter to our local economy and enterprises? What are the common sustainable business practices and what are local businesses doing? What local resources are available to help your business thrive?

This webinar produced in partnership with the Yavapai College SBDC, Sustainability Alliance, City of Sedona, Town of Camp Verde, City of Cottonwood

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Know Your Numbers

Intimidated by financial statements? Numbers not your thing? This webinar will help you understand powerful financial concepts in an easy format that will improve both your business and personal finances. Ignorance isn’t bliss when it comes to knowing your numbers--in fact, it can be deadly. Knowledge is power. . . Know Your Numbers and become empowered!

*No prior knowledge of finance or accounting is assumed or necessary. Speaker(s): Greg Kozlowski, accomplished investor and financial consultant and Karen Eads, SBDC consultant and QuickBooks Professional

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Cyber Security

As a solopreneur, course creator, or membership site owner the life of your business is online. When your computer or website goes down... your business can go down, too. Nobody wants that!

Join the Yavapai College SBDC and the Sedona Chamber of Commerce as we host Chris Plouffe of CSP Technologies to share tips you can take now to keep your business safe.

Speaker(s): Chris Plouffe is the CEO of CSP Technologies, located in Sedona, AZ.

Chris has been in the IT field for over 22 years and has owned his full-scale Managed IT Services and Security company for the last 16. cploufffe@csp-technologies.com https://www.csp-technologies.com

Co-Sponsor(s): Sedona Chamber of Commerce

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Small Business Makeover Bootcamp 1&2


Business Bootcamp 1

  • The Importance of Having a Business Plan
  • Marketing Planning
  • Developing Performance Metrics

  • Bootcamp 1: 3 hours

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Business Bootcamp 2

  • Know Your Numbers
    Greg Kozlowski
  • Employment Laws from Hiring to Firing
    Laura J. Hamblin

  • Bootcamp 2: 3 hours
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10 Steps to Starting your Business

Learn how to start your business in Arizona

Expect to leave this workshop with a set of steps to create your business

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The Importance of an Employee Manual

Having an employee manual is a good business practice. We will go over the main categories you need to address to help keep you from the pitfalls. Specifically, what to include and who to give it to.

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Putting it all together

Navigating the Borrowing Landscape

Do you own a small business that has been unable to obtain financing to operate and grow? In this webinar, learn about different kinds of lenders in the marketplace, types of available financing programs, how borrowing can help you repair and build your small business’s credit, how to prepare your business to borrow, and what to expect when you apply.

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Putting it all together

Operational Excellence: Customer Service as a Differentiating Factor

Learn customer service best practices, whether you're a customer service professional, a manager, or you work with customers in your career. The old Sears motto was "the customer is always right, even if they're wrong."

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Putting it all together

Building a Highly Productive Team

Hear from the experts at the SBDC at Yavapai College on how to cultivate a productive environment for your employees. Learn best practices on how to empower, delegate, motivate, retain and lead your employees to adapt to change within your business.

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Putting it all together

Putting it all Together

Join us as we complete our three part webinar and focus on how to use Instagram Stories, Paid Promotions and Analytics.

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Recreational Marijuana in the Workplace

Prescott employment lawyer, Laura Hamblin, will discuss Arizona’s new recreational marijuana law and its implications for the workplace.

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Outside the box

Hot Business Trends and Markets for 2021

With changing demographics & changing attitudes, consumers are changing. Small businesses need to target new consumer behavior. Learn about the hottest trends!

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Outside the box

Domino Effect of the Minimum Wage Increase

Hosted jointly by the Yavapai College SBDC, SCORE, Laura J. Hamblin, Employment Law Attorney, and the Coconino SBDC, this will be a discussion about the impact the new minimum wage increase can have on small businesses. A particular focus on the domino effect this may have beyond just the salary increase for minimum wage staff.

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USDA Loans with the ACA

This webinar will cover the wide variety of financing, technical services, and other resources available to small and beginning farmers and ranchers in rural communities, including microloans for farmers markets, grocery stores and restaurants, and those using hydroponic, aquaponic, organic and vertical growing methods.

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Paid sick leave

Federal Paid Sick Time and Family Leave Law

This webinar presents a detailed explanation of the Federal Paid Sick Time Leave and the Family Leave policies. Employment Law Attorney Laura Hamblin explains the differences between the two and everything employers need to know so proper guidelines are followed during the pandemic.

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Special COVID-19 Funding from the USDA

The USDA office of Rural Development is making available up to $1 billion in loan guarantees to help rural businesses meet their working capital needs during the coronavirus pandemic. Funding for this program comes from the CARES Act.

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Salad and Beer

Important Update: Series 6 & 7 Licensed Bar Owners

If you can convert your bar to serving food as well as drinks, you can be issued a county food establishment permit. Join the Yavapai College SBDC and Yavapai County Environmental Health to learn what you must do in order to re-open providing food service.

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