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Webinars for Small Businesses

The SBDC at Yavapai College offers these powerful on demand pre-recorded webinar videos to all business owners, including self-employed, sole proprietors, and independent contractors. Get immediate access to the webinars by clicking on the ones important to you.

Re-Opening Smartly webinars
Woman at keyboard

Re-Open Smartly with Confidence #1 – The Time is Now

First in the series, this webinar gives an introduction to If-Then thinking and the steps you need to consider as you contemplate re-opening under new guidelines. This covers elements related to ensuring staff and customers feel safe and what measures to consider to evaluate how well you are meeting both staff and customer expectations.

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Meeting Obligations

Re-Open Smartly with Confidence #2: Meeting your obligation

This is the second in the SBDC Webinar series. It provides an overview of Arizona Department of Health Services Recommendations for new safety guidelines businesses need to implement as they plan to re-open. Links to CDC and Yavapai Community Health Services websites as well as industry-specific websites are included. Also included is a Re-Opening Checklist to guide you.

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Re-Open Smartly with Confidence #3: Focus on Customer Expectations

Customer expectations have changed dramatically as a result of the COVID - 19 pandemic. Learn tips and tricks to meet their expectations. We will discuss ways to communicate, and strategies that will provide relief and a sense of security to your staff and your patrons during this time of transition.

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Re-Open Smartly with Confidence #4: Craft the Marketing Message

Positive marketing strategies are critical to boosting consumer confidence. Learn some tips and tricks for your reopening campaign. Learn how to integrate safety and sanitation language and how to focus on solutions in all communications. This webinar is all about putting your best foot forward to reopen and restore your business.

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Re-Open Smartly with Confidence #5: Operational Excellence

This webinar discusses the need to review your business strategy in light of our current circumstances. It includes the importance of developing metrics to track business performance and customer/employee satisfaction.

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Re-Open Smartly with Confidence #6: Cash Flow & Financial Management

How to Cut Costs and Manage Cash Flow will take you through reviewing your expenses and putting together a cash flow forecast that can be used now and in the future.

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Re-Open Smartly with Confidence #7: Bringing Workforce Back

This webinar discusses employer legal obligations for making the job offer to staff that have been furloughed or laid off. In addition, employer guidelines to comply with PPP and employee rights based on federal and state laws are shared.

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Re-Open Smartly with Confidence #8: Future Contingency Planning

Contingency planning for the unexpected. In this webinar you will learn the key areas to consider in making a contingency plan you can use in the event of another crisis.

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Marketing webinars
Strategies for Success

Strategies for Success: Engaging Your Fan Base About Safety

Join the Sedona Chamber and the Yavapai College SBDC as we share some innovative ways businesses around the US are connecting with customers and fans to serve them in safe and convenient ways. We will also share seven actions you can take to emotionally connect with your customers, fans, and staff based on data from McKinsey & Co.

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Kelly O'Brien

Strategies for Success: Stepping Up Your Marketing Game

The business advisors with Yavapai SBDC will be sharing ideas and resources for you to grow your business. This will be an interactive online session giving you time to work on key decision sheets to create a marketing plan of action.

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Content and Blogging

How to Boost Your Site's Profile with Content and Blogging

When it comes to getting potential customers to your website, few things are as powerful as search engines. In this 1-hour session, we will teach you how to write better blog posts and add content to improve your search engine rankings. Presented by Daniel Hickey, Founder of Hickey Marketing Group

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Salad and Beer

Important Update: Series 6 & 7 Licensed Bar Owners

If you can convert your bar to serving food as well as drinks, you can be issued a county food establishment permit. Join the Yavapai College SBDC and Yavapai County Environmental Health to learn what you must do in order to re-open providing food service.

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Funding Resources webinars
Outside the box

Domino Effect of the Minimum Wage Increase

Hosted jointly by the Yavapai College SBDC, SCORE, Laura J. Hamblin, Employment Law Attorney, and the Coconino SBDC, this will be a discussion about the impact the new minimum wage increase can have on small businesses. A particular focus on the domino effect this may have beyond just the salary increase for minimum wage staff.

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USDA Loans with the ACA

This webinar will cover the wide variety of financing, technical services, and other resources available to small and beginning farmers and ranchers in rural communities, including microloans for farmers markets, grocery stores and restaurants, and those using hydroponic, aquaponic, organic and vertical growing methods.

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COVID-19

COVID-19 update for Yavapai County businesses

This webinar provides a detailed explanation of the Economic Injury Disaster Loan (EIDL), the EIDL Advance, the Paycheck Protection Program, and other SBA Debt Relief 6-month payment program.

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Paid sick leave

Federal Paid Sick Time and Family Leave Law

This webinar presents a detailed explanation of the Federal Paid Sick Time Leave and the Family Leave policies. Employment Law Attorney Laura Hamblin explains the differences between the two and everything employers need to know so proper guidelines are followed during the pandemic.

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Special COVID-19 Funding from the USDA

The USDA office of Rural Development is making available up to $1 billion in loan guarantees to help rural businesses meet their working capital needs during the coronavirus pandemic. Funding for this program comes from the CARES Act.

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